Words. Often one of the most overlooked portions of a website, but arguably the most important.
Yes, dazzling scroll stopping visuals are necessary to grab the attention of potential customers and clients, but the words are what make them stay, and more importantly convince them to buy.
Words carry the message and emotion of your brand, and emotion is the key to conversion. It’s through connection that conversion happens and the words you choose are at the core of connection.
If your website is getting visitors, but they don’t stay, contact you, or buy, your copy and messaging are likely the problem.
And words aren’t limited to your website. Everything that touches your potential clients or customers is copy and should be created with purpose and impact.
And that’s why I have two inhouse copywriters who are the wordsmiths we need to cast your vision and catch your dream clients and customers. If words aren’t your thing, no worries, Nature’s Arrow Design has you covered!
We offer a range of packages to support you with your copy needs.
With a website rewrite we overhaul your entire site, with copy backed by market research and tailored to not only your expectations, but those of your industry and ideal clients.
Your homepage is the most important page on your website. It welcomes and informs to ensure that your visitors
Want to build your email list but unsure how to provide enough value that your potential clients or customers will happily hand over their email address?
It’s time to create your lead magnet! You’ll work closely with Jessica and Alice to create a lead magnet that provides value and earns trust so you can begin to grow your email list and start marketing to a pool of warm leads.
Lead magnets can vary in complexity and topic and can be anything from a simple helpful, how to checklist or an in depth ebook or short video course.
Lead magnet packages start at $500. Book your exploration call today to share your goals and build your vision with the help of Nature’s Arrow Design.
If you want your site to rate properly on SEO, you need several pieces of cornerstone content. Blog articles that aren’t just packed with keywords and pumped out in quick succession, but go to guides that provide value and genuine information.
Volume and new posts used to be the way Google ranked SEO, but they’ve shifted their focus to properly assessing what is most valuable to their users, and it turns out that gaming the keyword system doesn’t provide value.
Now general consensus is that you need 3-5 cornerstone articles that are more than 1,000 words and provide a deep dive into the subjects you want to be known for, in other words your content pillars. Then once you’re able to generate traffic over time to those pieces while adding newer slightly shorter supplemental pieces, that’s when you gain true validity with google and your site begins to climb the ranks.
Our cornerstone blog content marketing package includes 3 longer form articles of 1,200 words each and 3 months of biweekly 500 word articles. This kickstarts your content marketing and shows the search engines you mean business.
Everyone knows you should be building an email list, right?
If it’s been on your to do list, but you just can’t figure out what to say once they optin, we’ve got you covered.
My copywriters will spend a little time getting to know you through a questionnaire and zoom call. Together you’ll sort out your voice and tone as well as topics for your welcome sequence.
When those who optin are finished, they’ll feel connected to who you are and what you have to offer and ready to open whatever you might send their way in the future.