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Emotions by Sylvain

Branding, Website Design, Strategy & Development

Industry: Bakery & Patisserie
Platform: WordPress + Elementor Pro
Hosting: SiteGround
Services: Website Design & Development, Business Card Design

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Emotions by Sylvain

The Brief

Chef Sylvain Marrari is a French-trained pastry chef opening Emotions, a patisserie française, in Miami. Trained in France and drawing on his family’s Italian heritage, he built his craft around desserts, treating each creation as a way to express his creativity. For his new shop, he needed a simple website that could showcase his baking and give customers a place to explore his menu.

I worked with Sylvain to create a clean, photo-forward website that tells his story, lets his pastries take center stage, and lays out his menu clearly, along with a refresh of his business card to match.

The Challenge

A brand-new pastry shop opening in a new city needed a first impression that felt as refined as the desserts:

  • The site had to make a strong, appetizing first impression for a business just getting started
  • French pastry is visual and sensory, so the photography had to carry the experience and make the creations irresistible
  • The menu needed to show clearly what goes into each dessert, so customers know exactly what they’re getting
  • Everything had to stay simple and elegant, a match for the craft itself

Scope of Work

The primary objective was to create:

  • A simple, five-page informational website
  • A dedicated menu page detailing his creations
  • A refreshed business card to match the new brand

Tools Used:

The Solution

I built Sylvain a clean, elegant site that puts his pastries and his story front and center, and kept it simple enough to feel as inviting as walking into the shop itself.

Design & Development

  • Built a five-page informational site on WordPress with Elementor Pro
  • Designed it to be photo-forward, letting the images of his pastries do the selling
  • Put his story front and center, so customers connect with the chef behind the creations
  • Kept the look clean and elegant, matching the refinement of French patisserie

The Menu

  • Created a dedicated menu page that details what goes into each creation
  • Gave customers the information they need to know exactly what they’re getting, right down to the ingredients and craft behind each dessert

A Matching Business Card

  • Refreshed Sylvain’s business card in Adobe Illustrator, so his print materials matched the new site and brand

Results & Impact

The finished site gave Emotions a polished, appetizing home online, one that captures Sylvain’s story and lets his pastries speak for themselves. It’s still live today, welcoming customers to his Miami patisserie.

Why This Project Matters

Helping a chef launch his own shop is the kind of project I love. Emotions is Sylvain’s dream made real, and getting to give it a first home online, simple, elegant, and full of his personality, felt like a fitting way to honor the craft he pours into every creation. Sometimes the best thing a website can do is get out of the way and let the work shine.