Krasny Mediation Inc

Branding & Website Design

Industry: Executive & Business Coaching
Platform: WordPress + Elementor Pro
Hosting: SiteGround
Services: Logo & Brand Design, Website Design & Development, Ongoing Support

Sister Project: Krasny Coaching

Krasny Mediation Inc

Krasny Mediation Services is Scott Krasny’s mediation practice, offering in-person and virtual dispute resolution throughout the State of Florida. An attorney and CPA with three decades of legal experience, Scott needed a clean, credible website that established his authority as a mediator and made it easy for legal counsel to schedule with him.

I created the logo and full brand for Krasny Mediation and built a focused, professional website to match, the more formal counterpart to its sister brand, Krasny Coaching.

The Challenge

Mediation is a serious, trust-driven legal service, and the site had to reflect that:

The brand and site needed to feel formal, credible, and authoritative, the tone attorneys expect
Scott’s legal pedigree (attorney, CPA, decades of litigation) needed to come through clearly
Legal counsel needed a simple way to check availability and schedule a mediation
Common questions about the mediation process needed clear answers (FAQs)
And the identity had to stay cohesive with the coaching brand, while reading as its own, more formal service

Scope of Work

The primary objective was to create:

A logo and complete brand identity for Krasny Mediation
A clean, professional website that establishes Scott’s authority as a mediator
A simple path to schedule a mediation or check availability
A clear FAQ resource explaining the mediation process
A brand that sits cohesively alongside the sister coaching brand

Tools Used:

I built both the brand and the website for Krasny Mediation, tuned for a more formal, legal audience.

Brand & Visual Direction

Designed the Krasny Mediation logo and built the complete brand identity in Affinity Suite
Created the emblem, selected the brand colors, and paired the fonts into a cohesive system
Kept a shared visual core with the coaching brand, with a more formal, restrained treatment that fits a legal service
[Optional: add your exact colors and typefaces here, and note how mediation’s version differs from coaching’s]

Design & Development

Built the site on WordPress with Elementor Pro for a clean, credible, responsive design
Kept it focused and professional, a tight set of pages (Home, About, FAQs, Contact) that respects a busy legal audience
Presented Scott’s credentials and litigation background to establish authority as a mediator
Made scheduling and contact simple and direct

Content Structure

Scott provided the copy; I separated and structured it into usable sections, wrote the section titles, and shaped the flow so it reads clearly, including a clear FAQ resource that walks visitors through the mediation process

Results & Impact

The finished brand and site gave Krasny Mediation a credible, authoritative presence that fits how attorneys evaluate a mediator, and completed the cohesive two-brand system across Scott’s businesses.

Ongoing Partnership

Like the coaching side, this is an ongoing relationship. I continue to support Scott whenever he needs it, handling maintenance on request and helping with other marketing needs like ads, so both of his brands stay current and consistent over time.

Why This Project Matters

This one shows range, the same underlying brand, tuned to a completely different audience. Where the coaching site leans warm and growth-focused, mediation had to feel formal, precise, and trustworthy. Designing one identity that could carry both, and building each site to match its purpose, is exactly the kind of thoughtful, cohesive brand work I love to do.f