Website Redesign & Development
Industry: Sports & Outdoor Recreation
Platform: WordPress + Elementor Pro
Hosting: SiteGround
Integrations: Instagram
Services: Website Redesign, Branding Refinement, Photography, Copy Editing, SEO Structure, Ongoing Maintenance
The Nock Point is a for-profit archery range and pro shop located in Mountlake Terrace, Washington. As a sister company to Next Step Archery, The Nock Point serves competitive shooters, recreational archers, and bow hunters—offering range access, memberships, and retail equipment.
The goal of this project was to redesign and restructure the website to clearly communicate the range experience, retail offerings, and membership options while differentiating the brand from its nonprofit counterpart.
The previous website had been built nearly a decade ago and offered minimal information. Key challenges included:
Outdated pricing
Limited clarity on services and range access
No strong distinction between The Nock Point and Next Step Archery
Weak SEO presence
Lack of structure for memberships and retail offerings
Because The Nock Point operates as a for-profit pro shop and range—distinct from Next Step’s educational nonprofit focus—the website needed to clearly define its own identity while still allowing natural cross-navigation for lessons and events.
The primary objectives were to:
Establish a clear, standalone identity for The Nock Point
Outline range access, memberships, and retail offerings
Improve SEO visibility for local archers and bow hunters
Create a clean homepage that immediately communicates services
Build a scalable website capable of future e-commerce integration
I led the redesign from strategy through launch, ensuring the site reflected both professionalism and clarity.
Expanded the existing black and gold brand palette
Introduced a red accent color for contrast and energy
Created a mood board to guide future design consistency
Captured the majority of photography used across the site
Rebuilt the homepage to clearly outline:
Range access
Membership options
Retail offerings
Created a dedicated section for monthly memberships
Clarified distinctions between The Nock Point and Next Step Archery
Edited and refined collaborative copy to improve clarity and flow
Developed the site using WordPress + Elementor Pro
Hosted on SiteGround
Built with future e-commerce in mind
Initially integrated WooCommerce for an online store, later removed due to launch-related server conflicts and because it was not yet needed
Created custom event fields to support future event growth
Integrated Instagram feed for ongoing community engagement
The structure allows for seamless expansion if The Nock Point chooses to implement an online store in the future.
Since launch, May 2025, The Nock Point has received significant positive feedback from both employees and customers. Visitors consistently report that:
Information is easier to find
Membership details are clearly outlined
Pricing and services are transparent
The website feels professional and aligned with the in-store experience
The redesign has strengthened The Nock Point’s identity as a professional retail and range destination while improving discoverability and usability.
The Nock Point website remains under ongoing maintenance, allowing updates, refinements, and future feature expansion as the business grows.
This redesign clarified The Nock Point’s identity as a professional archery range and pro shop, making it easier for customers to understand memberships, range access, and retail offerings while creating a scalable foundation for future growth.
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