Website Services Designed to Support Growth

Your website should do more than look good—it should clearly communicate what you offer, guide people to take action, and grow alongside your business. I offer strategic website design and development services for health, wellness, fitness, sports, and outdoor-focused businesses, with a focus on clarity, usability, and long-term sustainability. Whether you’re starting fresh, redesigning an outdated site, or looking for ongoing support, I’ll meet you where you are and help you move forward with intention.

Custom Website Design & Development

I design and build custom websites using WordPress and Elementor Pro, creating flexible, easy-to-manage systems that support both your business goals and your day-to-day operations.

Every website is thoughtfully structured to:

  • Clearly communicate your services, programs, or offerings

  • Guide visitors with intuitive navigation and strong calls to action

  • Feel aligned with your brand, values, and community

  • Be easy for you to update and maintain

This service is ideal for businesses that want a professional, strategic website built to grow—not one that needs to be replaced in a year.

Best for:
New businesses, growing organizations, and anyone ready to invest in a website that truly supports their work.

Alice Buswell designing custom website design packages for wellness brands at her desk.

Website Redesigns for Clarity & Impact

If your website feels outdated, confusing, or no longer reflects the quality of what you offer, a redesign can make a meaningful difference.

I specialize in redesigning existing websites—especially those that have outgrown their original structure or messaging. We’ll focus on improving clarity, updating visuals, refining navigation, and aligning your website with your current goals.

Redesigns often include:

  • Clarifying services, programs, and pricing

  • Improving user experience and flow

  • Updating content structure for SEO

  • Rebuilding pages using Elementor Pro templates for consistency

Best for:
Established businesses whose websites no longer match their growth or direction.

WordPress, Squarespace & Wix Support

While WordPress is my primary platform, I also bring hands-on experience supporting Squarespace and Wix websites. This allows me to help you whether you’re staying on your current platform or preparing to transition to something more flexible.

This service may include:

  • Website updates and refinements

  • Platform evaluations and recommendations

  • Strategic transitions from Squarespace or Wix to WordPress

  • Rebuilding content with scalability in mind

If your business has outgrown the limitations of a DIY platform, I’ll help you move forward thoughtfully—without unnecessary complexity.

Ongoing Website Maintenance & Support

Websites work best when they’re cared for consistently. I offer monthly website maintenance and support so your site stays updated, secure, and aligned with your evolving business.

Maintenance packages may include:

  • WordPress and plugin updates

  • Content edits and page adjustments

  • SEO-focused improvements

  • Performance and usability enhancements

  • Strategic refinements based on analytics and user behavior

This is ideal for businesses that want peace of mind and a long-term website partner—not just a one-time build.

Additional Design Support

Depending on your project, additional services may include:

  • Landing pages and campaign-specific pages

  • Resource libraries and custom post types

  • Event and program pages

  • Branding and visual refinements

  • Light graphic or layout design

If you’re unsure what you need, we’ll figure it out together.

A Clear, Collaborative Process

Depending on your project, additional services may include:

  • Landing pages and campaign-specific pages

  • Search Engine Optimization
  • Resource libraries and custom post types

  • Event and program pages

  • Branding and visual refinements

  • Light graphic or layout design

  • Copywriting

Not Sure Which Service Is Right?

If you know your website needs support but aren’t sure where to start, I’d be happy to help you figure it out. We’ll talk through your needs and determine the best path forward.